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Belakangan ini, Self Publishing semakin marak di dunia tulis menulis. Banyak alasan yang menyebabkan seorang penulis, baik pemula maupun senior menerbitkan bukunya sendiri. Alasan utama karena Self Publishing lebih mudah, proses cepat dan untung melimpah. Dibandingkan dengan menerbitkan secara mayor, sudah menunggu lama, itupun belum tentu lolos untuk diterbitkan karena harus melewati serangkaian penilaian, kalaupun nanti lolos untuk diterbitkan, penulis mendapatkan bagian yang sangat kecil untuk hasil penjualannya.

Ingin melihat perbandingannya? Mari kita lihat kasus dibawah ini.


Si A menerbitkan sebuah buku setebal 150 halaman pada sebuah penerbit mayor. Setelah mengirim naskah, si A menunggu sekitar 3 bulan dan dikabari kalau naskahnya layak untuk diterbitkan. Si A girang bukan main, karena masa penantiannya tidak sia-sia. Tapi pada saat dikabarkan itu, naskah si A sebenarnya belum terbit, baru selesai dinilai kelayakannya. Selanjutnya naskah si A diedit oleh penerbit, dilayout, dibuatkan cover dan kemudian baru dicetak. Ini juga memakan waktu sekitar 3 bulan. Jadi paling cepat naskah si A baru terbit setelah 6 bulan dia mengirim naskah (ini sudah sangat cepat, karena biasanya ada yang 8 bulan bahkan setahun).

Selanjutnya buku si A dicetak sebanyak 1000 eksemplar dengan harga Rp 40.000 per eksemplar. Di dalam surat perjanjian penerbitan, sudah dinyatakan bahwa si A akan mendapat royalti sebesar 10% atau Rp 4.000 per eksemplar-nya.

Jika buku A hanya laku sebanyak 300 eksemplar di pasaran, artinya si A hanya mendapat royalti sebesar 300 x Rp 4.000 = Rp 1.200.000.


Mari kita lihat kasus si B yang menerbitkan secara self publishing.

Si B menerbitkan sebuah buku setebal 150 halaman secara indie (self publishing). Karena ingin memasarkan sendiri bukunya, si B mencetak buku tersebut sebanyak 1000 eksemplar dan dana yang harus dikeluarkannya adalah Rp 10.000.000,- (karena cetak dalam jumlah banyak, si B hanya perlu modal Rp 10.000 per eksemplarnya). Harga jual buku tersebut di pasaran adalah Rp 40.000

Jika buku B hanya laku 300 eksemplar, dia sudah mengantongi uang sebesar 300 x Rp 40.000 = Rp 12. 000.000,-

Jika dikeluarkan modal sebanyak Rp 10.000.000, si B sudah untung sebanyak Rp 2.000.000.

Tidak hanya itu, si B masih punya 700 eksemplar lagi buku yang belum terjual (itu semua sudah termasuk keuntungan si B). Karena dia sudah pulang modal, dia diskon 90% pun buku yang 700 exp itu, dia sudah untung.


Yang jadi pertanyaan, mungkinkah bisa laku 300 exp jika tidak dijual di toko buku seperti yang si A lakukan?

Kenapa tidak? Jika kita memang sungguh-sungguh memasarkannya, jumlah 300 tentu bisa dikejar. Apalagi sekarang jamannya facebook. Ada berapa orang teman kita di FB. Misalkan ada 3000 orang, 10% saja mau membeli buku kita, itu sudah laku 300 exp. Belum lagi teman-teman di lingkungan tempat tinggal kita, kampus, sekolah, dan masih banyak lagi.

Bayangkan jika kita bisa menjual lebih dari 300 exp, semuanya (100%) adalah keuntungan kita, tanpa harus berbagi dengan penerbit. Memang di awal kita butuh modal besar, tapi di akhir kita juga dapat untung yang jauh lebih besar.


Tapi sebenarnya tidak hanya masalah ‘duit’ manfaat yang kita peroleh dengan menerbitkan buku sendiri. Kita juga belajar marketing, belajar mengedit naskah kita sendiri. Dan lama penerbitan pun tidak seperti di penerbit mayor, karena kita sendirilah yang menentukan kapan buku itu bisa terbit.



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